Free · Browser-Based · Pricing Setup

Markup Percentage Calculator

Calculate markup percentage from cost and price, or solve for a selling price when you already know the markup you want.

Product cost

Selling price

Target markup (%)

Mode

Markup summary

🎯 Common Use Cases

Set retail pricing from cost

Reverse engineer markup from a listed price

Check profitability before promotions

Compare markup with margin-driven pricing

How is markup calculated?

Markup is gross profit divided by cost, then expressed as a percentage.

Can I solve for price from target markup?

Yes. In target mode, the tool calculates the selling price that matches your chosen markup percentage.

Does this replace margin analysis?

No. Markup and margin answer related but different pricing questions, so many teams use both.