Free · Browser-Based · LTV Estimate

Customer Lifetime Value Calculator

Estimate customer lifetime value from average order value, annual purchase frequency, gross margin, and retention period assumptions.

Average order value

Purchases per year

Gross margin (%)

Average customer lifespan (years)

LTV summary

🎯 Common Use Cases

Compare LTV against CAC

Estimate how much you can spend to acquire a customer

Review retention-driven growth assumptions

Model subscription or repeat-purchase businesses

What is customer lifetime value?

CLV estimates the gross profit contribution from a typical customer across the relationship lifespan.

Why use gross margin?

Revenue alone overstates value. Margin-based LTV better reflects the economic value created by a customer.

Does this replace cohort analysis?

No. It is a fast planning model, not a full retention or cohort analytics system.