Free · Browser-Based · Growth Metrics

Customer Acquisition Cost Calculator

Estimate customer acquisition cost from ad spend, sales costs, and the number of new customers acquired in a period.

Advertising spend

Sales and marketing payroll

Software / agency costs

New customers acquired

CAC summary

🎯 Common Use Cases

Check paid acquisition efficiency

Compare CAC across months

Benchmark channels against LTV

Plan growth budgets

What costs should go into CAC?

Most teams include ad spend plus the marketing, sales, software, and agency costs tied to acquiring new customers.

Should I use leads or customers?

Use new paying customers for a true CAC figure. Using leads gives a different metric.

Does this connect to ad platforms?

No. It is a manual browser-based calculator for quick planning.